Project Survey
Completion of this survey will assist Anagr.am in producing the best and most effective design and development work in collaboration with you and your project. Please take a few thoughtful moments to respond to these questions. You may have multiple stakeholders in your project respond separately to the survey if you like: this can be an effective exercise in coalescing vision. However, if you have a strong focus and direction, it's generally best to stick to a single, clear response. Any and all information included in this survey is held by Anagr.am in absolute privacy and is never shared or left unsecured under any circumstance.
Basic Information
Business Name
Please enter the full legal name of your business, organization or project.
Brand Name
Please enter the Business name, Product or Project for which design and/or branding work is to be completed.
Type of Business, Organization, Product or Project
How would categorize the field you're in or the product or project you wish to promote?
Who will be the primary contact person for follow questions related to this survey?
First
Last
Please enter a first and last name.
What is the best email address for contacting the primary contact person?
What is the best telephone number for contacting the primary contact person?
Goals
Mission or Statement of Purpose
Please describe the guiding principles or mission under which you operate. Include key values and distinct aspects of your approach.
Goals for the coming year
Please describe your short-term goals for the coming year.
What about in 3 years, 5 years or in the longer-term?
Please list long-term goals and, if possible, how current efforts will position you to achieve those goals.
What is the greatest strength currently contributing toward the project's success?
This might be leadership, team cohesiveness, marketshare, capital, creativity--there are no right or wrong answers.
What is the greatest weakness currently posing a challenge to the project's success?
This might be leadership, team cohesiveness, marketshare, capital, creativity--there are no right or wrong answers.
Marketing
Why is now the right time to engage in new design or development?
Is there an opportunity or a necessity that is driving the need for new design or web/mobile development work? This question is especially important for existing entities embarking on new directions and fresh creative materials.
Who are your target clients or constituents?
Describe the people that benefit and why what you offer is the best fit or value for them. Be as specific as possible with demographics and target characteristics.
Why are your target customers or constituents drawn to your offering?
Please describe the primary characteristic(s) that unite your target customers/constituents with your business, organization, product or project.
What's your elevator pitch?
How do you describe what you offer in the most concise terms when talking to customers/constituents/investors?
Who are your primary competitors?
What other businesses, products, etc are best positioned to compete with you? Are there additional factors that challenge your ability to achieve optimum success?
What differentiates you from your competitors?
What attributes, attitudes, value propositions, etc, make your offering distinct from others?
What was the original motivation for engaging this Field, Product or Project.
Describe why this project is important. If the reason has changed between inception and the present day, describe the evolution.
Messaging
What associations do you want people to make with your brand/identity?
What is the primary idea or sentiment you want to convey? Is there a secondary thoughts, or more complex, lingering ideas you want customers/constituents to hold on to?
Are there specific colors and/or sensibilities that best represent your project?
You may list general colors and design styles or offer specific color codes and examples.
Are there existing graphics or images that illustrate the direction you want to go in or the identity you want to leave behind?
Please give a brief description and, when possible, attach examples below.
Example File 1
Please use .jpg or .pdf files
Example File 2
Please use .jpg or .pdf files
Exmaple File 3
Please use .jpg or .pdf files
Are there websites that you admire or that describe similar endeavors or exemplify your competitors?
Please give a brief description of your examples and enter the URLs in the fields below.
Example Website 1
Example Website 2
Example Website 3
Summary
What kind of metrics or assessment will you use to quantify your success in both the short-term and the long-term?
Additional Information
Please detail any additional information that helps describe your situation and goals beyond the scope of questions already asked.
